The latest streaming and TV ratings, box office grosses, industry data — and narratives behind the numbers.
Updated daily: Oct. 1, 2026
Edited by Erik Hayden and Rick Porter
↑ The Video Music Awards hit an 11-year high in viewers with 8.99 million on CBS and MTV on Sept. 27. A big NFL lead-in, which peaked at 30 million viewers just before the VMA telecast began, surely helped, but the show was up 60 percent from last year’s (also NFL-assisted) audience.
What’s premiering on TV this week:
Thursday, Oct. 1
East of Eden (Netflix)
8 p.m.: Big Brother (CBS, finale), Scrabble (The CW), Coven Academy (Freeform; full season on Disney+ and Hulu Oct. 2)
9 p.m.: War (HBO/HBO Max), Trivial Pursuit (The CW)
Friday, Oct. 2
Tip Toe (Starz)
Kill Jackie (AMC+)
Adventure Time: Side Quests (Disney+/Hulu)
Bite Size Terror (Tubi)
8 p.m.: Celebrity Wheel of Fortune (ABC), Africa: Earth’s Wild Home (Nat Geo)
Saturday, Oct. 3
Midnight: Get Jiro (Adult Swim)
Sunday, Oct. 4
8:30 p.m.: Marshals (CBS; approximate time following NFL doubleheader and 60 Minutes)
↑ ReelShort placed four titles, DramaBox placed three titles and DramaWave placed two titles in the top 10 most-watched microdramas on paid platforms, as tracked by consulting firm Owl & Co.’s verticals index. The booming sector of verticals, which have become popular viewing on phones, has been inundated with AI-generated series.
↑ Marvel Studios‘ 2019 blockbuster headed back to 3,060 North American screens with Avengers Endgame: Encore, grossing $26 million to top the domestic chart. With an additional $60 million internationally, Endgame: Encore’s $86 million global haul marked the No. 2 worldwide rerelease ever, behind only 2012’s Titanic 3D rerelease.
↑ Prime Video’s Reacher continued its strong season four run into the second week of September, scoring more than a billion minutes of viewing for the fifth consecutive week.
↑ Tyler Perry’s Netflix film Why Did I Get Married Again? topped the movie rankings and was third among all titles with 908 million minutes of watch time. The 1998 movie Practical Magic (236 million minutes on HBO Max) hit the charts in the same week its sequel was released in theaters.
↑ The Gentlemen improved some in its second week after the premiere of season two, rising 22 percent to 881 million minutes of watch time on Netflix. Hulu’s The Secret Lives of Mormon Wives rejoined the charts with the release of a new season, drawing 561 million viewing minutes.
↑ The Big Bang Theory dipped back below a billion minutes but still finished second overall with 971 million viewing minutes and led the acquired series top 10. Former TNT series Major Crimes debuted in the rankings with 906 million minutes on Netflix and Pluto TV.
↑ Broadway attendance and capacity took a plunge, with both dropping about 11 percent from the prior week.